General® Original Snus Promotion Part 2

I’ve been working the General Snus promotion for 3 weeks now so I figured I would update everyone with some of the fun pictures we took.

Overall the promotion is going well. About 20% of the people we approach have heard of the product before and actively seek it out by purchasing it online. The others we approach have no clue what we are talking about and don’t even know what snus is. For those of you who don’t, General Snus is a tobacco product that is contained  in pouches that are placed under the user’s upper lip. Snus is a popular form of smoke-free and spit-less tobacco that is popular among white-collar professionals throughout Scandinavia. General Snus is popular with skiers in Europe and in my opinion there may be a bit of a culture challenge promoting General Snus to the same demographic in the U.S.  Both tobacco and apres-ski are more popular in Europe than here in Vermont. However, I do think General Snus is entering the market the correct way by giving away freebies and prizes. Also, this demographic is untouched by other snus products so General Snus has found their niche.


2 Responses to “General® Original Snus Promotion Part 2”

  1. NorwegianDude Says:

    I hope that although you are just marketing General, you use or atleast have tried general snus yourself. Their snus is some of the finest average tobacco products in the world!

  2. Hey There. I found your blog using msn.
    This is a really well written article. I’ll be sure to bookmark it and return to read more of your useful info. Thanks for the post. I will definitely return.

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