Musicians & Branding

I recently attended a Deadmau5 concert in Kansas City and the whole experience made me realize how incredibly important it is to brand yourself as a musician. Both performers at the show, Deadmau5 (pronounced “dead-mouse”) and his opener Skrillex, have successfully done this in a number of ways.

For one, Deadmau5’s “mau5head” is an icon in the electronic music world. The performer wears a different mouse-shaped head as he performs different songs. This is his logo; it encompasses his brand and it is different and unforgettable.

Skrillex also does a superb job branding himself. The track he opened with is called “My Name Is Skrillex” and it is one of the most catchy songs I have ever heard. I will never forget his name because of this track.

My Name Is Skrillex

Also, Skrillex has successfully differentiated him via his appearance. This is something musicians have done throughout history and is still effective today. It’s all about the hair-do..

Concerts have been a form of experiential marketing even before experiential marketing was thought of as a form of marketing. They are the ultimate brand experience.


2 Responses to “Musicians & Branding”

  1. Yes Skrilllex and Deadmau5 are the absolute best! Jealous you went to one of their concerts. Wish I could’ve been there, unfortunately they don’t go on tour through europe.

  2. whoah this blog is excellent i like studying your posts.
    Keep up the good work! You already know, a lot of individuals are looking round for this info, you can help them greatly.

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