Archive for May, 2011

Tradeshow Marketing

Posted in General Marketing with tags , , , on May 19, 2011 by caitlineoconnor

San Francisco has been a whirlwind of greatness since I moved here. It’s been a while since I’ve updated because I’ve been so busy working events as well as working for an Oracle VAR doing sales and marketing. Lately, I’ve been working a lot of tradeshows and actually fully coordinated and planned my first conference. Tradeshow marketing is something that is often overlooked considering its effectiveness and importance; particularly when it comes to B2B marketing. This is rather understandable considering the high price of tradeshows. However, you don’t have to have the biggest and most elaborate booth to be successful. There are many keys to success when you are working with a tight budget.

  •  Design: Keep your booth design simple but eye catching, clean (literally and in terms of design), and stick to your branding.
  • Give-aways: Give away branded promotional items, but make it fun. Make up a game where conference goers can learn about your company at the same time.
  • Incorporate Social Media: Tweet, blog and Facebook about the event. Find out the event’s Twitter hashtag and interact with others who are at the conference. Lure them to your booth via the internet.
  • Personal Touch: Make sure your booth staff is upbeat, leaves a good impression, and communicates the brand effectively.
  • Follow-up: Make sure you contact your leads after the event , thank them for stopping by your booth and add a personal note about your interaction if possible.

A resource I find useful for tradeshow marketing is The Tradeshow Marketing Blog.