Use Your Resources

The key to successful guerrilla and event marketing these days is no longer just executing a successful event, reaching a large amount of people at the event or promotion and influencing them with your brand. These days, it’s much more than that. Social media marketing and mobile are growing so fast there are so many avenues you must hit and can use to your advantage. Facebook and Twitter are the key players but there are so many more growing niche avenues that can be used with the growth of apps.

I recently worked a guerrilla marketing stunt for the promotion of the movie 30 Minutes or Less. We drove around in a food truck giving away free pizza, free pre-screening movie passes, t-shirts, hats and posters outside of nightlife spots. On top of this, we tweeted our location with the hashtag #30morl so others could follow and encouraged people to check in on Foursquare to unlock the 30 Minutes or Less badge. While Twitter was a huge part of the campaign, other apps  and websites had to be utilized as well such as Meetup.com and SF Fun and Cheap. With the growth of smartphones, these can be used and updated on the fly. It’s exciting how many resources are out there today for reaching the right demographic and finding the right hot spots. Success no longer just depends on  influencing those at the event, it now depends on utilizing all of your resources to find the right spots, reaching more people who would otherwise not join in, and making the conversation last.

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