Archive for the Social Media Marketing Category

Use Your Resources

Posted in Experiential Marketing, General Marketing, Promotional Events, Social Media Marketing with tags , , , , on August 18, 2011 by caitlineoconnor

The key to successful guerrilla and event marketing these days is no longer just executing a successful event, reaching a large amount of people at the event or promotion and influencing them with your brand. These days, it’s much more than that. Social media marketing and mobile are growing so fast there are so many avenues you must hit and can use to your advantage. Facebook and Twitter are the key players but there are so many more growing niche avenues that can be used with the growth of apps.

I recently worked a guerrilla marketing stunt for the promotion of the movie 30 Minutes or Less. We drove around in a food truck giving away free pizza, free pre-screening movie passes, t-shirts, hats and posters outside of nightlife spots. On top of this, we tweeted our location with the hashtag #30morl so others could follow and encouraged people to check in on Foursquare to unlock the 30 Minutes or Less badge. While Twitter was a huge part of the campaign, other apps  and websites had to be utilized as well such as Meetup.com and SF Fun and Cheap. With the growth of smartphones, these can be used and updated on the fly. It’s exciting how many resources are out there today for reaching the right demographic and finding the right hot spots. Success no longer just depends on  influencing those at the event, it now depends on utilizing all of your resources to find the right spots, reaching more people who would otherwise not join in, and making the conversation last.

Electro and Tonic. Com

Posted in General Marketing, Social Media Marketing with tags , , , , , on October 25, 2010 by caitlineoconnor

My blog posts and tweets have not been as frequent lately due to the fact that I just co-launched a new blog, Electro and Tonic. While it is not experiential or even marketing related, it is giving me the opportunity to further my social media marketing, SEO, and even experiential marketing skills.  The blog is purely a hobby and it focuses on electronic music as well as local venues and events. This just goes to show you that no matter what you are working on, even if it is just a hobby, marketing is a part of it in order to grow.

If any of my followers are interested in electronic music be sure to check out the new blog and follow Electro and Tonic on Twitter @electroandtonic

Surprise!.. Social Media is Important

Posted in Social Media Marketing on April 20, 2010 by caitlineoconnor

Having a social media presence is crucial for success in today’s world for any type of brand.  Why? Because it allows for engagement, is inexpensive in terms of money (not time) and the internet is where people are now spending the majority of their time.

This blog was originally created for my Marketing Management class at Champlain College as a personal branding project. Along with it, I used my Twitter, Facebook, and LinkedIn to further my personal branding process.

Overall this project was a success for me. In the span of a little less than 3 months my blog has gotten around 900 views and I have gained around 280 new Twitter followers. It may not seem like a ton compared to others, but that is still a lot of people that I would not have reached if it weren’t for social media.

Along with reaching a lot of new people, I have also:

  • guest blogged
  • interacted with industry professionals.
  • had my blog promoted by industry professionals
  • had a way to share my knowledge with the world
  • been asked to share my marketing knowledge to help brands.

The only challenge I faced was time. Blogging and tweeting is definitely time-consuming, but if it isn’t forced it is enjoyable and, like all enjoyable things, time really isn’t a factor.

Having a social media presence is an effective way to prove to everyone that you rock! It is also a way to differentiate yourself from others and let your personality shine through.  I’m glad this was a requirement for my marketing class and as the semester ends, I will continue to blog about my experiences with marketing.

Radian6

Posted in Social Media Marketing with tags , , , , on April 8, 2010 by caitlineoconnor

In my marketing class we have been given the opportunity to trial and play around with Radian6 to monitor what the web is saying about our clients.

For those of you who are unfamiliar, Radian6 “gives you a complete platform to listen, measure and engage with your customers across the entire social web”. In short, it allows companies to monitor everything people are saying about them on the web as well as anything related to their product. It is sort of like analytics, except it measures in conversations rather than numbers.

The power Radian6 holds for a company is immense.  It allows for complete engagement on the web, the ultimate way to enhance user experience. After all, engagement is more important than just the numbers; making an impression is what counts.  In my opinion, it is an excellent tool for anyone who is trying to engage people with their brand. In terms of experiential marketing, Radian6 allows for more of an experience with a consumer because it lets you know what your market is saying about your product and then you can influence them directly. This is so important because with the growth of social media, brands need to engage in conversations that are taking place online. Radian6 allows brands to tap into and engage in the social conversations that are taking place on the web.

The program is not free, so for companies that don’t want to spend the money, I suggest taking a look around the website because there is a lot on there about the importance of engagement.

Guest Post for General® Snus

Posted in Promotional Events, Social Media Marketing on April 1, 2010 by caitlineoconnor

Check out my guest post on my experience promoting General® Snus in the Vermont area….

Straight From the Source


ChatRoulette: Craze or Continuing?

Posted in Social Media Marketing with tags , , , , , on February 26, 2010 by caitlineoconnor

I wrote a post about FourSquare, so I figure ChatRoulette needs a mention as well. ChatRoulette is a site that connects you with random webcams all over the world. Like actual Roulette, it is a gamble because you never know who is going to appear on your screen when you hit the “next” button. Unlike FourSquare (which hasn’t been creepy for me yet), the little experience I have had with ChatRoulette has, in fact, proven to be creepy. Like most unregulated video sites, you are sure to stumble upon something sexual when you hit the “next” button.

However the site is still intriguing despite the weird and creepy factor. It brings back the element of surprise and who you are and your whereabouts remain completely anonymous.  People use it out of boredom, for the shock factor and for a sense of voyeurism. You almost get a thrill out of peering into a stranger’s life through your computer.  The site has gained significant popularity since its launch and it seems to be the thing that everyone is talking about at the moment. So what does that mean? That marketers want to be there of course.

The thing about ChatRoulette is that it is live, so it isn’t the same as making a Youtube video and having it going viral. There have been some notable ChatRoulette conversations that have gone viral on YouTube though. (I would post them on here, but like the majority of ChatRoulette, they are inappropriate..so search for them at your own risk). The two that I have seen were for Comedy.com and Comfortwipe. The one for Comedy.com featured a man dressed as a giant penis dancing and holding up a sign that read Comedy.com. The Comfortwipe one just showed a Comfortwipe infomercial type video on loop and all of the live viewer reactions.

While there is potential for marketers to do something eye-catching for their product on live streaming webcam, it seems like Comedy.com and Comfortwipe have filled this niche. It is possible for companies to create some type experiential campaign where they go on and do something eye-catching but it almost doesn’t seem worth it because you are only hitting one viewer at a time and you never know what type of demographic you are going to get.

In my opinion, Chatroulette is a place where you go and you see a stranger on a webcam, feel a little awkward and curious then go about your daily business. I think it is just a craze that people are curious about because it is new. It encourages interaction but in my opinion, is not the next big thing for marketers.

www.chatroulette.com

A Movie About Chatroulette

Foursquare: Creepy or Compelling?

Posted in Social Media Marketing with tags , , , , , , , on February 16, 2010 by caitlineoconnor

I have been trying out Foursquare (foursquare.com) , the location-based social network that lets you earn points and unlock badges by “checking in” to the places you go. I decided to try it because of the marketing potential I was told it may have.  I was a huge skeptic at first; I did NOT want people knowing where I was.  However, Foursquare has hit it dead on. I mean, at first you immediately think you’re making it easier for stalkers and burglars and the like…but then, you start to realize that you DO want people to know where you are. You want to verify to everyone that you do in fact have a life, and an adventurous and social life at that.  It almost becomes a popularity contest, just like Myspace and Facebook were. People thought those were creepy too, but look how popular they got. It’s a game, it encourages interaction and helps you feel important.

The thing about Foursquare is that it does in fact have enormous potential for marketers. For one, it is word of mouth advertising at its finest, you can leave comments on the places that you have visited and comment on the food you ordered, what you liked, what you didn’t like etc. This is clearly great for the restaurant industry, but also good for any brand that uses any type of event marketing. Why? ..because it creates buzz. Foursquare makes it easy to display the exact address of where someone is and gives them the ability to tell their “friends” what is going on at the place they just checked in to.

There is also potential for location-based offers, such as a freebie if you check in somewhere using foursquare. Also, there is potential for loyalty rewards. There is also the potential of branded badges by companies. This is huge, Foursquare will become an interactive game that directly connects people to brands. A unique user experience for sure. Some companies who have already integrated the badge feature are Apple, Harvard and Intel. How many more will follow and create a unique user experience? How big will Foursquare get?

Metric:

Side note: Foursquare is reinforcement of how important honesty is, with your brand or in life in general. You can’t get away with any deceiving these days!

http://foursquare.com/user/caitlineo