Archive for Tradeshow Marketing

Tradeshow Marketing

Posted in General Marketing with tags , , , on May 19, 2011 by caitlineoconnor

San Francisco has been a whirlwind of greatness since I moved here. It’s been a while since I’ve updated because I’ve been so busy working events as well as working for an Oracle VAR doing sales and marketing. Lately, I’ve been working a lot of tradeshows and actually fully coordinated and planned my first conference. Tradeshow marketing is something that is often overlooked considering its effectiveness and importance; particularly when it comes to B2B marketing. This is rather understandable considering the high price of tradeshows. However, you don’t have to have the biggest and most elaborate booth to be successful. There are many keys to success when you are working with a tight budget.

  •  Design: Keep your booth design simple but eye catching, clean (literally and in terms of design), and stick to your branding.
  • Give-aways: Give away branded promotional items, but make it fun. Make up a game where conference goers can learn about your company at the same time.
  • Incorporate Social Media: Tweet, blog and Facebook about the event. Find out the event’s Twitter hashtag and interact with others who are at the conference. Lure them to your booth via the internet.
  • Personal Touch: Make sure your booth staff is upbeat, leaves a good impression, and communicates the brand effectively.
  • Follow-up: Make sure you contact your leads after the event , thank them for stopping by your booth and add a personal note about your interaction if possible.

A resource I find useful for tradeshow marketing is The Tradeshow Marketing Blog.


Brand Ambassador Resources

Posted in General Marketing with tags , , , , , , , , , on July 16, 2010 by caitlineoconnor

Working in the promotional field can be messy sometimes. You are an independent contractor and basically you are your own business that you run yourself. You must keep track of  the agencies you work for, find and book your own work, be careful not to double book (this can be easy to do when you apply but don’t get the confirmation in time), make sure paperwork is filled out and sent in on time, keep track of when you get paid ( sometimes it can be weeks, sometimes over a month), track down your pay (unfortunately this can be a common occurrence),  keep your pictures up to date, keep your promo resume up to date, know the route to the promotion (since you are always working at different events and venues), make sure you have the appropriate attire, and be able to plan for and react to event cancellation and disorganization on the agency side.  This means organization is key.

The way I keep organized is I keep a hard copy of everything as well as keep it digitally stored in my email. It is important to not delete any email confirmations just in case you need to look back at the details to find out who you should be contacting if you didn’t get paid. I use my phone calendar to write in the events and times that I have already booked. I keep a binder of all event confirmations as well as recap forms, w9s and anything else that needs to be faxed into the agency. I also find it helpful to make an excel spreadsheet of the event I worked, date, payment and agency and check it off as I get paid.

Working in the promotional field can also be a gamble sometimes because you could commit to one gig and then get an email for one on the same day that pays a lot more. My advice for this is to set payment standards for the weekends and only commit to working lower paying ones during the week since weekday work is not as common.

Some resources  I find useful are:
An Event Marketing community that has event marketing job posting, discussion and event marketing news.
All things event marketing and tradeshow. Complete with job postings, the latest news and top agency listings.
Similar to, Promo Magazine provides insights into all things promotional marketing.

Fellow BA’s..What are your tips?